iPhoneography gained popularity with the constant improvement through generations of iPhone cameras. The first generation of iPhone was only equipped with a fixed-focus camera with no optical zoom or flash. As it evolved into the iPhone 3GS, the camera became more intelligent with auto-focus, auto white balance and auto macro. The iPhone 4 was the first iPhone that could natively do high dynamic photography. The iPhone 4S and iPhone 5 were released with a panorama function available in the built-in camera app. The iPhone 6 and 6S further improved on functionality and performance, allowing more sophisticated manipulation and higher picture quality. Latest generation iPhone 7 has a revolutionary unmatched camera clarity.
iPhoneography is a term coined for photography enthusiasts who use iPhone as their prime tool. iPhoneographers use different phone lenses for DSLR like effects. Various lenses produce various effects like fisheye, wide-angle, macro, micro, optical zoom, telephoto, background blur, etc.